Nectar is considered to be the UK’s most recognised loyalty scheme
Sainsbury’s has revealed that for the first time Nectar app customers shopping in-store using SmartShop will be able to access lower prices using My Nectar Prices option.
The launch is the latest step in Sainsbury’s strategy to digitise how customers shop, starting from Wednesday 22d September.
By using the app, customers can get lower prices on a selection of around 10 key products picked just for them.
The company uses data to decide which products to put in each customer’s My Nectar Prices. Both branded and Sainsbury’s own-brand products will be included and the list will be updated regularly to make sure it’s tailored to the tastes of the individual customer.
Customers will find My Nectar Prices in addition to all the other Nectar points offers already available in the app.
Mark Given, Sainsbury’s Chief Marketing Officer
We’ve reported that over 3/4 of cashless transactions in DACH region are now contactless.